Joy Pride
Challenge
Show the different zones of the complex and how residents will use the grounds. We got scattered, unoptimised Revit models, drawings for several plots that didn't line up with each other, and landscaping from a third-party company.
Approach
We started with who the buyers are. For that audience we built the presentation around seasons and around how each part of the site gets used, with a scenario for every shot. The 3D model was optimised along the way. The image film was on top of the scope, to give marketing more material.
Result
13 renders, one image film and 9:16 cuts for social media. The set became the base of the launch campaign.
Project data
- Client
- BI Group
- Location
- Almaty, KZ
- Year
- 2025
- Direction
- Real Estate
- Formats
- Stills
- CGI Video
- Delivered
- 13 exterior renders, 5K
- Seasonal variants: summer, winter
- Image film, 60 sec
- Camera and scenario strategy
- Optimised 3D model for reuse
- Social cuts, 9:16
AI content as a bonus
Lifestyle frames and clips made on top of the finished renders: extra content for ads and social media that comes with the project.
More work
