Process

Five stages. Two rounds of comments on previews and at approval, one on the clay renders. You always know what comes next and what a change costs.

Brief → Camera and composition → AI preview → Approval → Final

Five stages

Nothing moves to the next stage without your sign-off. Every stage ends with a file you can look at.

Typical duration
A series of ten renders: 2–3 weeks
Video: about a week
Digital design: 2–4 days
The clock starts on the day we have the drawings and the materials.
  1. 01 / 05

    Brief

    What we do
    Read the brief and every drawing: plans, sections, elevations, 3D model, materials, site plan.
    What you do
    Send the brief and the materials. Answer our questions.
    What you get
    Agreed scope, goals and timeline. One manager for the whole project.
    When
    Start of the project. Faster when the drawings are complete.
  2. 02 / 05

    Camera and composition

    What we do
    Clay renders at 2500 px to pick the angles and the composition of every shot.
    What you do
    Pick the angles. One round of revisions included.
    What you get
    Approved cameras and composition for every shot.
    When
    First days. Clay renders without materials or post-production render fast.
  3. 03 / 05

    AI preview

    What we do
    Build the scene: geometry, materials, light, people. AI helps to show the mood, the season and the light quickly.
    What you do
    Two rounds of comments included.
    What you get
    A preview of every shot at 2500 px, before the final rendering.
    When
    The longest stage: most of the timeline goes here.
  4. 04 / 05

    Approval

    What we do
    Refine the images close to final. Check every frame against the drawings and the brand book.
    What you do
    Final check and sign-off.
    What you get
    Near-final images to approve.
    When
    Short: after your comments, straight to sign-off.
  5. 05 / 05

    Final

    What we do
    Render with post-production. Cut the video. Pack the source files.
    What you do
    Receive the files. Launch.
    What you get
    5000 px images, video cuts, source files in the agreed formats.
    When
    Closes the project: final render, then delivery.
Grey model of a five-storey residential block, as it comes with the briefClay render of the same block with trees: the camera and composition are setAI preview of the same frame: facade materials, evening light, a lawn in frontNear-final frame for approval: the block over a park, cyclists on the path and children on the grassFinal render: the block over a park, families on the path and children on the grass

From clay render to final

The same residential block on a clay render and in the final frame. Drag the divider across the image.

Final render of the same block: stone and brick facade, lit windows, families in the park in front
Clay render of a five-storey residential block with trees, no materials or people
Clay renderFinal

Approval rules

Rounds of comments and changes are counted the same way on every project.

Included

Two rounds on previews and approval

Two rounds of comments on previews and at approval. One round on clay renders: they exist only to pick the angle.

Billed separately

Third round and changed inputs

A third round of comments on any stage. Rework caused by new input data. You see the price of that work before we start.

What counts as a change

A change means new input data

New or updated drawings after the brief. A different model, materials or colours. New angles after the cameras are approved. Comments inside the approved scope are not changes.

What we need from you

Send what you have. Below is the full set: the more of it arrives on day one, the shorter the brief stage.

  1. Brief

    Goals, audience, where the images go, deadline.

  2. Drawings

    Floor plans, sections, elevations. PDF or DWG.

  3. 3D model

    If there is one. If not, we model from the drawings.

  4. Materials and colours

    Specs, samples or references for facades and interiors.

  5. Site plan

    Context, landscaping, roads, neighbours.

  6. Brand

    Guidelines, if the images go into a campaign.

Preparing a launch? Send the brief and within one working day we reply with questions and a work plan.

Discuss a project