MOD Urban 4

Client
BI Group
Location
Almaty, KZ
Year
2025
Formats
Stills

Challenge

The client's brief was to make it beautiful. We got a set of unoptimised Revit models and dry technical documentation from the architects.

Approach

First we worked out what matters to buyers of this project. Cameras were chosen to show the project's strong sides and keep its weak spots out of frame. Seasonal renders were added for the associations with home, warmth and the holidays.

Result

A working set of visuals that look expensive and support the status of the project.

Project data

Client
  • BI Group
Location
  • Almaty, KZ
Year
  • 2025
Direction
  • Real Estate
Formats
  • Stills
Delivered
  • Exterior renders, 5K
  • Seasonal variants
  • Courtyard and terrace scenes
  • Audience research
Software
  • Photoshop
  • 3ds Max
  • Corona
  • Figma
The blocks from above: a junction and courtyards
The blocks from above: a junction and courtyards
Panorama of the block from the junction
Panorama of the block from the junction
Brick and pale buildings along the street, a bus at the stop
Brick and pale buildings along the street, a bus at the stop
Playground with a timber ship
Playground with a timber ship
Barbecue pavilion in the courtyard among lavender
Barbecue pavilion in the courtyard among lavender
Glazed ground floor, cars and cyclists
Glazed ground floor, cars and cyclists
Garden by the entrances, residents on the benches
Garden by the entrances, residents on the benches
Facade with balconies at sunset, a park beyond
Facade with balconies at sunset, a park beyond

More work